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From the source: Jonathon Yeo, Zanerobe

E-commerce

As uncertainty around the pandemic continues, with added global events thrown into the mix, continuing a meaningful relationship with customers is a challenge. But for the team at streetwear brand Zanerobe, it’s all about having an open conversation and providing customers with support. Co-founder Jonathan Yeo shares with us what the past few months have been like for the business.

Inside Retail Weekly: It’s been a couple of months since the pandemic first hit. Where are you guys in that whole process right now?

Jonathon Yeo: We’ve been extremely fortunate and thankful that the work invested in our direct-to-consumer business is running efficiently to not only deliver clothing to those that need it, but cover inevitable downturns in the wholesale sector. The million-dollar question will be which retail partners survive the shutdown and which operators have run lean over the years to overcome what has been a catastrophic health and economic disaster. We’ve invested heavily in our wholesale partners – as they have done with

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ZANEROBE 15th Birthday / A Retrospective

15 Years of ZANEROBE

What started as a bet between Leith Testoni and Jonathon Yeo in 2003 is now a favourite brand for guys the World over. This month we’re celebrating 15 years of ZANEROBE, our creative and talented crew who contributed to the brand’s success, ambassadors that supported our journey and milestones that shaped who we are and what we’ve become. Apologies ahead of time if we missed a contribution from anyone, many people have been involved and we thank you all.

It’s not widely known but ZANEROBE is an Australian brand and one of the most successful men’s apparel businesses at home and abroad. We’re like the Greg Norman of chino pants and tees.

Here’s Leith on the Sydney Harbour Bridge for a Hypebeast editorial piece, still our favorite ‘fashion’ zine to read neg comments from angry trolls with lots of spare time. Good times.

No word of a lie but the redhead above, Chance Burns, was our very first ZANEROBE sales guy in Australia. Irrepressible, funny, dogged determination and super-tiny hands, everyone loved Chance w

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We Are ZANEROBE

ZANEROBE is an Australian men's apparel brand that creates considered, contemporary and always evolving collections that sit at the centre of a sustainable mindset. Our guy is an equal mix of creator and free-thinker who partners with us to express his own unique style, preserve the planet we live on and explore where his next move might take him.

Our origin story is more of an origin statement. We wanted to design what we wanted to wear – so we did. Since then, that philosophy has become more about the guy we design for and the impact he is looking to make.

Our signature pieces, like the Sureshot Jogger and the Flintlock Tee, have come to stand for ingenuity, creativity and a constant drive to move forward and beyond expectations.

We keep our impact on the environment low and our standards of craftsmanship and customer service high. We’re for good times and even greater design. And we create what you want to wear because we wear it too.

WE ARE ZANEROBE